Personal Training in Vogue
In the 80’s personal training was typically reserved for so-called, “VIPs” and “Celebrities.” In an article, published in Muscle & Fitness magazine (1984), author Armand Tanny proclaimed a “New Profession” and introduced, “Brad Harris: Trainer of VIPs!” Tanny said, “by combining his lengthy bodybuilding experience with the knowledge that people in high places need fitness, actor Brad Harris has discovered a new profession: personal fitness instruction for success-oriented people!”
In 1983, the premier issue of Sportstyle magazine poised a question on it’s cover. It asked, “Would you pay this man to make you sweat?” The cover photo had Jake Seinfeld, known as the “Trainer to the Stars” training Margot Kidder the actress best known for her role as Lois Lane in the 1978 film Superman: The Movie and its sequels. Back then a personal trainer was merely a “fashionable accessory” for many and throughout the 80’s personal training remained something for posh and pampered.
Personal training finally became a bona fide profession in the 1990’s and we have Oprah Winfrey to thank for that! You may be saying, “Oprah?” “Get out here!” But it is true! After Oprah told the world, of the success she had found by using a personal trainer, everyone wanted one. It was not just for VIPs anymore.
As most everyone knows, Oprah lost some 80+ pounds after going on a high-profile commercial diet plan in 1988, but gained it all back shortly thereafter. Finally, by the mid-90’s, with the help of a personal trainer, Oprah addressed weight-loss the right way, with proper diet and daily exercise. Oprah got down to her ideal weight, got fit and adopted a fitness lifestyle. Her trainer did what every good trainer does, designs comprehensive fitness programs that work for each individual client.